奥特奇中国创新启迪日 Alltech China Rebelation Day

 

Alltech Rebelation – Is a celebration of entrepreneurship, business and marketing, and the roles of science and technology in agriculture which was held, May 17-20, in Lexington, Kentucky. It is an event that explores innovation, inspiration and world-changing ideas. Experts and industry insiders from around the world convene to Kentucky’s Bluegrass Region to discuss strategies for transforming business, agriculture and life agriculture, and life from 11 different perspectives.

On the 30th of October 2015, in Beijing, we brought the highlight of the Rebelation to China, and shared the great ideas with people from the Chinese industry.

More than 200 people attended the meeting, and included industry leaders, from integrators, feed companies and farms.

奥特奇“非常态创新启迪年会”于5月17-20日在肯塔基莱克星顿召开，是一场企业、商业和营销的盛筵，并结合了农业领域中科学与技术的分享。这是给您带来开拓性的创新、启发和改变世界的想法。全球专家及业内人士齐聚肯塔基，从11个不同视角讨论企业转型战略，农业和生活。

2015年10月30日，在中国北京，我们将一场盛宴的精彩片段带到中国,和中国的业界同仁一起分享。

约200多位来自行业的领袖参加了此次会议。

Patrick Yu President of COFCO kicked off the meeting and talked about "The Outlook of China Food and Feed Industry". He said that China needs to upgrade food consumption (animal protein consumption growth), and that China´s food and feed industry still has development space. Appropriate scale management is the main way to improve the cost competitiveness of agricultural products in China. Appropriate scaling will lead to significant changes in the industrial sectors, increasing the demand for high quality agricultural production and services, as well as improving efficiency.

中粮集团总裁于旭波先生为大会致开幕词，并做了题为《中国粮食和饲料行业展望》的报告。他讲到受到食品消费升级（动物蛋白消费增长）的推动，中国的粮食和饲料行业仍有发展空间。适度规模化经营是提升中国农产品成本竞争力的主要方式。适度规模将带来产业组织方式的重大变革，还会增加对高品质农业生产资料和农业服务的需求，促进效率提高。

He mentioned 3 key areas in this new challenging environment that food and feed companies need to resolve.

他指出新的竞争环境下，粮食和饲料企业需要解决三大主要挑战。

§  Challenge 1: Cost

§  Challenge 2: Food safety

§  Challenge 3: Sustainable development ü

§  挑战一：成本

§  挑战二：食品安全

§  挑战三：可持续发展

To solve these 3 key challenges, companies need to rely on the innovation of manufacturing method and technology:

§  The competition among China´s food and feed companies will be the innovation of manufacturing methods and technology.

§  Companies who lead the innovation of manufacturing and technology will become the future leaders of the food and feed industry.

解决好三大挑战依赖于生产方式创新和技术创新：

§  中国粮食和饲料企业的竞争将比拼的是生产方式创新和技术创新。

§  引领生产方式创新和技术创新的企业才会成为粮食和饲料行业未来的领导者。

Professor Aidan Connolly, VP Chief Innovation Officer of Alltech talked about Future Proofing the Food Industry.

He said challenges associated with feeding the planet have never been as complex. Concerns with costs, quality & yields will continue, but are now combined with new challenges inconceivable 50 years ago. Food Safety is a Given, as a supplier of a staple diet food it is of paramount importance that the food we provide is: safe, tasty, nutrition, succulent, and value for money. He mentioned measures taken by China to ensure the correct level of food safety. He also shared the experience of Red Tractor system and the food market of Ireland & Whole Foods, and also shared with the audience how he feels the future era of Retail Environment In 2050 and future farms will become. To get there we have lots of questions need to be answer, but we are on the right path.

奥特奇副总裁及首席创新官Aidan Connolly讲诉了未来食品行业的发展。

他提到喂养这个星球上的生物时我们面临着前所未有的挑战。成本、质量和产量是一直存在的挑战，现在还会和50年前人们根本意想不到的新挑战结合。但是食品安全是必须的。作为主食供应商，最重要的一点就是，我们提供的食物是：安全的、美味的、富有营养的、多汁的、物有所值的。他同时提到中国采取的相关措施，来确保食品安全。他分享了红色拖拉机系统和爱尔兰超市及全食公司的经验，并带领与会者感受2050年零售环境和未来农场新纪元。要到达那里，我们有许多问题需要回答，但是路就在前方。

Rob Koepp Director of The Economist Corporate Network gives analysis of China´s economy.

China generates $901bn in new GDP and is the No. 2 economy globally, and even with relatively slower growth, is still the top producer of new economic mass. The US is still the world’s largest economy by a long way. India is Number 7 in economic size, but number 3 in size of growth, and is growing faster than China. However, the story is different according to “per person economics”, as GDP per capita of China is small. China´s agriculture growth is still noticeably lagging in terms of personal GDP output.

Key areas where China´s agriculture will need to improve to stay strong include:

§  Efficiencies, productivity

§  Healthy, organic, natural

§  Automation, online, social media

经济人学杂志的总经理Rob Koepp在会议上对中国的经济形势进行了分析。尽管增长有所放缓，但中国仍是世界排名第二的经济体，GDP约9010亿美金。美国依旧是世界上最大的经济体，并会在长时间内保持领头地位。印度从规模上来讲是世界上第七大经济体，但是增长速度却排名第三，超过中国。虽然中国GDP规模庞大，但是人均GDP数值却很小。中国农业增长没有跟上中国GDP发展，重要性越来越低。

中国农业要保持强健需要改善的主要方面：

§  效率，成产力

§  健康，有机，天然

§  自动化，线上，社交媒体

 
Malcolm Nerva, Founder & Managing Director, Genowledge Corporation talked about "How To Build a High Performance Team." He said the tings you need to think about when building a high performance team include: are you leading the team? What is the size of the team? Is the team good? And he emphasis that: trust is important, conflict is actually not always a bad thing, responsibility should be clear, Accountability should not be avoided, and results should be noted.

 

Genowledge公司创始人及总经理Genowledge打造优秀团队讲诉了如何打造优秀团队。他向大家提问:是否带团队？团队规模？团队好吗？

他强调，打造好的团队所需要的几点：信任的重要性，冲突并非总是坏事，责任清晰，不逃避义务，注重结果。

 

Panel discussion

Tao Yishan, Chairman of Tangrenshen

Wang Lianzen, CEO of Huayu

Cai Huiyi, Researcher of CAAS

Fu Wenge,Professor of CAU

 

专家论坛：

唐人神董事长陶一山先生

华裕CEO王连增先生

中国农业科学院研究员蔡辉益先生

中国农业大学教授付文阁先生

 

4 industry leaders discussed the opportunities and challenges that the industry is facing currently. As well as this, they also talked about what can be done to seize the opportunities and handle the challenges that the industry will be faced with. They talked about the current industries´ current situation, for example how the industry is changing all the time, but that it is important that everything is conducted in a proper way. They also spoke about the internet and agriculture, more and more agricultural companies are developing internet technologies, and this will be part of the future. The flow of information is not very fluent in the agricultural industry, and for the industry to improve it will have to become more efficient.

来自行业的4位领袖人物讨论了饲料行业和食品行业所面临的挑战与机遇，以及我们应该如何抓住机遇并应对挑战。行情瞬息万变，但重要的是，不论行情如何变化，我们要做好自己的事情。互联网行业也可能是农业未来的一部分，很多公司都在发展互联网+的模式。同时，他们还提到，目前饲料行业和食品行业信息的流通不对等，要改善行业效率我们需要加强信息通路的流畅。

Dr. Mark Lyons, the vice president of Alltech Global & General Manager of Alltech China

奥特奇全球副总裁，奥特奇中国总经理雷马克博士

The world we live in is increasingly of less certainty. Stock problems, refugee crises are happening around the world. Also, the agricultural industry is facing many challenges: by 2050, we will need to produce twice the amount of food that we produce today with the same resources to feed 9 billion people. What is the demand of future consumers? Diversity, localization and affordable priced food is what consumers are becoming more focused on. The future markets are in the BRIC economies, MINT and N11 countries. These countries of high speed economic growth show great opportunity for agriculture. Go to these countries, build a localized team and supply chain, and this can lead to great economic opportunities to your enterprise.

China is the world’s biggest market, and it is entered a new era. 400 million people have been brought out of poverty and the increasing middle class, the transformation of economic growth and the upgrading of industry structure brings tremendous potential to the market. On the other hand, the government is more focused on environmental issues, corruption and the agricultural industry are all included in the governments “white paper”. At the same time, China is looking for opportunities to co-operate. We need to change our view of “cheap China”, and look at China as a key partner.

So how do you succeed in these types of markets, especially China? Technology co-operation and speed are key. Big data analysis can provide the agricultural industry with valuable strategic advice, as some companies within the industry has already adopted, using it to serve their customers. By using data analysis, Alltech ECO2 was successfully able to provide solutions to farmers and researchers.

Apart from technology, we also need co-operation. Alltech has co-operated with 21 research institutes, 10 of which are located in China. This allows Alltech to provide technological drives for future foods and the agricultural industry. Alltech also co-operates with Nestle on Dairy Farming training centres, as well as creating values for animal consumer and environment.

Speed in decision making and the people that can bring these decisions into reality are key factors to success. Alltech is currently building a new platform on social media to make the management structure more flat. This will result in more time saved during the decision making process. This will allow us to become the market leader and seize the opportunities that exist.

我们生活的世界并不像表面上看起来那么安宁——股灾、难民潮等等问题在全球各地发生着。而农业也面临着各种挑战：在2050年，我们需要用同样的资源生产两倍的食物喂养90亿的人口。未来的消费者要求什么样的产品？多样性、本土化、亲民价格的食品从今往后会受到越来越多的消费者关注。未来的市场在金砖四国、在MINT国家还有N11。这些国家高速经济增长为农业、食品业带来了巨大的机会。前往这些国家，建立本土化的团队、供应链，会给你的企业带来前所未有的成长空间。

最大的市场在中国。中国已经进入了一个新时代，四亿人进入小康阶段，不断增长的中产阶级、出口经济的转型、产业结构的升级为农业带来巨大的潜在市场。另一方面，政府在环保、反腐等方面重视度不断升级，并将农业列入一号文件重点规划；同时积极寻找合作机会，领导人频繁互访。我们要改变以往产业链中低端制造的环节的观点，以一个新的关键合作方的角度来审视中国。

如何在这些新兴市场，尤其是中国获得成功呢？科技、合作和行动速度是关键。大数据分析能为农业提供非常有价值的决策建议，行业内也有许多公司已经在运用大数据为客户提供服务。奥特奇ECO2通过各项数据分析，为全球的农户、行业相关人员、科研人员提供指引。

仅有技术是不够的，通过合作共赢可以获得事半功倍的效果。奥特奇在全球设立21家研究联盟机构，其中10家在中国。通过机构间协作研发，为未来农业、食品业的发展提供技术源动力。奥特奇与雀巢在奶牛养殖培训中心通力合作，共同为全球奶农创造价值，使动物、消费者、环境受益。

敏捷的决策和能将想法快速付诸实践的人才也是重要因素之一。奥特奇在社交媒体上建立起新的沟通平台，将企业扁平化，缩短决策时间，力求在市场中拔得头筹，抓住转瞬即逝的机会。

Dr. Neil Xue, Research Director of Alltech China gave a speech titled "How Research is Addressing the Problems of Tomorrow?" He talked about the challenges in a future focused on food, the green revolution in China and how environmental regulation is coming, and companies are aware of that, as well as the focus on food safety. To solve the problem, Alltech Research Alliance has developed accordingly. Alltech works with top universities, research institutes and industry companies to find solutions for the challenges. There are 23 research alliances in the world and 10 of them are in China.

He also said that:

§  Efficient Research and Innovation is the key for the Core Competence.

§  Open Research/Innovation model might be more effective and efficient.

§  Innovation of 0 to 1 and innovative copy of 1 to N

奥特奇中国研发总监薛岩博士做了题为《明日难题解决之道 - 科研》的报告，他谈到以食品为中心的未来所面临的挑战和中国的绿色革命：2015年元旦颁布中国史上最严厉环境法和公司对环境排放的重视，中国消费者对食品安全的重视。为解决饲料行业和食品行业所面临的问题，奥特奇研究联盟应运而生。研究联盟由奥特奇和全球知名大学、科研院所、企业单位的合作所组成，研究解决行业所面临挑战的解决方案。目前全球已由23家奥特奇研究联盟，其中10家在中国。

同时，他强调研发创新的作用和价值：

§  高效的研发创新是企业保持核心竞争力的关键

§  开放式研发创新或许更高效

§  0到 1 的硬创新和1 到 N 的创新性复制

Dr. Lyons, Founder and President of Alltech, asked the audience to "DO WHAT MAKES YOUR HEART SINGS." He said that we are facing lots of challenges but at the same time there are also opportunities. The brave don’t live forever but the cautious don’t live at all. Alltech’s business is currently in more than 128 counties and is moving toward to a 10 billion company. It is focused on 2 things: Innovation and urgency. We are consistently seeking new products and new ways to innovate, such as the algae platform. We know the level of urgency that is required, like how we developed technology to remove the antibiotics. The urgency also includes the urgency to remove bureaucracy. But it is never about you, it is about your team and your customer.

To be a rebel, there are 3 things you must do:

§  Avoid the energy vampires

§  Make sure your dream has Purpose & passion

§  Don’t die with your music still in you

奥特奇创始人、总裁Dr. Lyons让参会者从事让心灵歌唱的事业。他说我们面临着很多挑战，但是也充满着机会。勇者或许无法永生，但是，太过谨慎则根本无法存活。奥特奇业务遍布128个国家，正向着100亿美金销售额的目标前进。这只关乎两件事：创新和紧迫性。我们不断的寻求新产品和新途径，例如我们打造了微藻平台。我们明白紧迫性，例如我们研发了减少或清除抗生素使用的技术。紧迫性还表现在亟需消灭官僚主义紧迫性。但是这从来都不是个人的事情，而是事关团队和客户。

要追随革新者，他给出了三条建议：

§  远离偷走你正能量的人

§  确保你对实现梦想有决心有激情

§  随着生命起乐， 激情不灭， 奋斗不止！

 

GALA DINNER – Mark & Holly’s Chinese Wedding

Congratulations to Mark and Holly!

恰逢奥特奇全球副总裁、奥特奇中国总经理雷马克博士的婚礼，祝福这对眷侣！